History
The History of Motion Graphics
Motion graphics can be used for internet advertising, broadcasting,
TV stings, identities of TV channels, but also for music videos, or corporate presentations to name but a few.
This multidisciplinary environment has many things to say about the talents needed by the people working in
the field. Yet, it generates the complexity of putting motion graphics in simple terms.
The roots of motion graphic design are found in graphics and graphic design. Saul Bass is considered to be a pioneer in animated graphic design and his work marks the beginning of motion graphics. He designed the opening credits for Vertigo (1958), Anatomy of a Murder (1959), Psycho (1960) and many more.
During the 1980’s and 1990’s cable television became popular along with video games and video cassettes creating a source of demand for motion graphics. In those early years of its existence, this art was costly and time consuming as computers and computer software were not accessible by all. With the advance of technology though, more and more desktop programs are becoming available and motion graphics have now become cheaper to produce than shooting videos with actors.
Kyle Cooper may be considered as the most well known existing motion graphic designer. He has designed the opening credits for more than 150 movies/TV shows including Seven, Mission Impossible, and The Mummy.
Opening credits of Se7en (1995). Despite the limited –compared to nowadays- technology available, Kyle Cooper has managed to blend conventional video with motion graphics so well that the audience perceived it as something normal.
A motion graphics animator needs to have several talents. They need have the characteristics and abilities of a graphic designer, an animator, a programmer and a film maker. Getting the latest version of the best desktop programs will not make you a good motion graphic designer. Tools are only tools; it is what you make of them what counts.
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